About the Author
JOSH KAUFMAN helps people make more money, get more done, and have more fun. His first book, The Personal MBA: Master the Art of Business, is an international bestseller. He lives in Colorado. Visit first20hours.com and joshkaufman.net
Business
The Personal MBA
₦12,500
About the Book:
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such
* The Iron Law of the Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
* The 12 Forms of Products and services are only two of the twelve ways you can create value for your customers.
* 4 Methods to Increase There are only four ways a business can bring in more money. Do you know what they are?
